Monday, September 12, 2016

Reasons why VR Marketing campaigns are successful


Reasons why VR Marketing campaigns are successful:

  • Immersive: by wearing a headset, users are totally immersed in the content of the message
  • Impactful: the intense VR experience generates stronger emotions in users than traditional media
  • Memorable: our brains remember events linked to locations, so VR experiences have a longer trace in the user's memory


  • Novel: early adopters of VR benefit from positive media exposure