Color
is not only a visual aesthetic but also a powerful psychological trigger. Visual appearance strongly influences buyer's
decisions and color improves comprehension, learning and readability. A recent
survey showed that 85% of consumers purchased a product based on color.
This is the first in a series I am doing about the psychology of color. I am first focusing on how important color is in branding and marketing. I will follow up with entries on how it relates to photos.
Different colors evoke different moods and emotions. So
selecting a color for your website or marketing an important choice as it has a
huge impact on your potential customers. This is because our subconscious
assigns common characteristics to different colors and associates them with
different things.
Understanding
the psychological connotations we have with certain colors can significantly
increase the effectiveness of your marketing, advertising, and branding by
appealing to your target market on a subconscious level.
Orange
represents a friendly and confident brand while green is associated with
nature, wealth, and tranquility. Green is used by places like organic food
stores to show a connection to nature. You may notice that most social
networking sites, such as Facebook, Skype, LinkedIn, and Twitter, use blue for
their images and logos. Blue creates not only a relaxing atmosphere for people
to socialize, but also a sense of security and trust.
Knowing
the psychological power of color can help designers, art directors, and
consumers make better decisions.
The people at WebpageFX put together this handy infographic to show some of the psychological connotations that different colors have.
Infographic by
WebpageFX
