This is the first in a series I am doing about the psychology of color. I am first focusing on how important color is in branding and marketing. I will follow up with entries on how it relates to photos.
Different colors evoke different moods and emotions. So selecting a color for your website or marketing an important choice as it has a huge impact on your potential customers. This is because our subconscious assigns common characteristics to different colors and associates them with different things.
Understanding the psychological connotations we have with certain colors can significantly increase the effectiveness of your marketing, advertising, and branding by appealing to your target market on a subconscious level.
Knowing the psychological power of color can help designers, art directors, and consumers make better decisions.
The people at WebpageFX put together this handy infographic to show some of the psychological connotations that different colors have.
Infographic by WebpageFX